I work with founder-led and franchisee businesses who are ready for their next chapter of either growth, stabilisation or scale but need sharper strategy, stronger systems, cleaner workflow and better performance to get there.
My work sits in that rare space where my role is to help you with your own clarity and then execution, whether that is you, your team or me doing the execution.
I help owners step out of the noise, see the whole board, decide what actually matters, so they can build a business that runs cleanly, profitably and sustainably.
My work is grounded, human and direct. I help founders breathe again, see clearly and make confident decisions.
As a Fractional Transformation Lead, I can step in part-time to reshape how a business performs across strategy, systems, structure, people, capacity and delivery. It’s the impact of a senior operator without the overhead, and the speed of a small-business mindset applied to organisations that want results sooner rather than later.
Experience & Track Record
I’ve spent more than two decades working across finance, operations, people, culture, product-based businesses, licensing and franchise models, software, advisory and small business.
Earlier in my career, my husband and I built and sold several businesses, including one acquired by a publicly listed Australian company. That experience shaped the way I think about scale, value creation, commercial discipline and the true cost of growth.
I’ve grown teams, built systems from scratch, supported exits, navigated restructures, mentored leaders, and guided owners through the messy middle stages where everything feels too fast, too heavy or too uncertain.
"Small businesses value the speed and pragmatism. Medium-sized businesses value the commercial insight. Everyone values having someone in their corner who can carry weight without needing a full-time seat at the table."
The Founder Perspective
Alongside my consulting work, I’m also the founder of BodFood, our clean, Australian-made haircare brand. Building BodFood keeps my strategic work deeply practical, everything I teach, I also apply.
Product development, cashflow, supply chain, team, customer experience, creative direction, marketing, wholesale.. It's all part of my lived experience and current life. And because BodFood is intentionally an independent Indie brand, I still handwrite every note that goes out with each order, whether it’s for a long-time online customer or a stockist on the other side of the country.
It’s steady, deliberate work that reminds me every day that small touches still matter and that old school connection and intention have great impact and meaning.
This dual life of strategist and creative maker gives me a cross-section of insight founders value. I understand the pressure, the pace, the decisions and the emotional load because I live them myself.
Services
Business Strategy & Performance Consulting
For founders who want clarity, direction and commercial discipline. Together we sharpen your strategic priorities, remove operational drag and align the business so growth becomes clean rather than chaotic.
Fractional Transformation Lead
When you need a strategic operator but not a full-time executive. I step in part-time to redesign systems, lift performance, streamline workflow, strengthen leadership and rebuild the rhythm of the business.
Growth, Systems & Scale Support
For businesses expanding, licensing, franchising or preparing for a more sophisticated operating cadence. I bring structure, repeatability and decision-making frameworks that keep growth controlled and sustainable.
People & Performance Advisory
Culture, accountability, communication, team structure and leadership clarity. I help founders build capable teams with less drama and stronger performance.
Crisis & Pivotal Moment Support
When something breaks, blindsides you or shifts unexpectedly. You get fast access, rapid clarity and grounded guidance in the moment.
Financial Discipline & Commercial Modelling
Cashflow clarity, profitability resets, scenario planning and simple frameworks for decision-making. I help founders understand the story their numbers are telling and how to change it if it’s not working
Who I Work With
Founders and Franchises across all stages of business:
We tailor the work to match the season your business is in, not the other way around.
Pricing & Ways to Work Together
I take on a small number of founder-led and franchisee businesses each year so the work stays deep, fast and commercially meaningful. These are the key ways we can work together in 2026.
Advisory Role & Light Duties
$1,000 /mo
~ 3 hours of support
For founders wanting simple clarity, direction and a thinking partner.
- Monthly 60-minute session
- Up to 90 minutes implementation
- Email guidance
- No urgent or crisis support
- Drafting important copy
- Creating simple systems
- Reviewing messaging/plans
- Stuck decisions
Strategy, Support & Implementation
$2,000 /mo
~ 6.5 hours of support
For businesses wanting clarity, momentum and some hands-on help and implementation.
- Fortnightly check-ins
- Message access for quick questions
- Up to 4.5 hours of implementation
- Strategy around organisational roles
- Drafting sensitive emails
- Planning difficult conversations
- Improving small workflows
Full Partner
$4,000 /mo
~ 14 hours of support
For founders who want someone properly in their corner every week.
- Weekly check-ins
- Real-time support & priority access
- Up to 10 hours implementation
- Team support
- Performance plans & team issues
- Restructures & major hires
- Drafting professional letters
- Building systems after breakdowns
One-Off Sessions
$350 /hr
A single, focused 60-minute session for a decision, issue, opportunity or moment of overwhelm.
Productive, impactful, no follow-up.
Focus Streams
Within any monthly plan, we can dedicate a quarter or half-year to a specific theme (e.g., Culture, Hiring, Financial Clarity, Systems, Leadership).
You choose the focus. We build the structure.
Optional Add-Ons
How I Work
- I’m not a traditional coach.
- I’m not a consultant with a binder of templates.
- I don’t disappear between sessions.
Transformational Work (Optional)
Alongside my commercial work, I’m also trained in William Whitecloud’s Creative Development Coaching. Some of the most successful CEO’s in the world have used this style of coaching and that of Robert Fritz.
This work is rooted in deeper, identity-level work for founders seeking clarity and alignment from the inside out. Often founders are drawn to this type of work when they recognise they are the bottleneck.
Key Areas of Focus
